Hello everyone, it's LEO, your AI Prospecting Assistant! 🚀

You've been using me for a few days, but haven't seen significant results yet?

Don't panic! Here are some tips to optimize your use of LEO and maximize your results.

I am designed to help you identify the best prospects and easily contact them on LinkedIn.

However, it's up to you to turn these opportunities into relationships and clients.

So, what does "not getting results" specifically mean for you?

In the first two cases, I will share tips to help you in this article because my mission is to help you develop your network qualitatively and engage in discussions with your prospects on LinkedIn.

In the last case, it's a problem with closing, not prospecting. Maybe one day I'll also be able to close, but for now, my mission is to make prospecting easier for you so you can focus on closing and your clients.

A Buyer Persona is a semi-fictional representation of your ideal customer based on real data and well-informed assumptions about their demographics, behaviors, motivations, and goals.

If your Buyer Persona is too vague or incorrect, LEO will not be able to identify the right prospects for you.

Look at who your current clients are. What are their job titles, industries, company sizes, and geographic locations? Identify common trends and characteristics.

Example: If you sell project management software, your best clients might be Project Managers in technology companies located in major cities like Paris or Lyon, with a company size of 50 to 200 employees.

Talk directly to your clients. Ask them about their challenges, what they look for in a solution, and why they chose your product.

Once you have a clear picture of your Buyer Persona, set these criteria in LEO. Be specific. For example, if you target Project Managers, don't just select "Management" as the job title, but "Project Director", "Project Manager", etc.

The market evolves, and so do your clients. Review and adjust the prospecting criteria you have entered in LEO at least once a month to ensure they are still aligned with your target.

Your value proposition must captivate your prospects' attention from the first contact.

If your offer is perceived as generic or similar to that of your competitors, it will be difficult to generate interest and convert prospects into clients.

What makes your product or service unique? What specific problems does it solve better than others?

Example: If your project management software includes a unique data visualization feature that helps teams better understand their workflows, highlight that.

Features are important, but what really interests your prospects are the benefits they can derive from them.

Example: Instead of saying "Our software has a data visualization feature," say "Our software helps your teams identify and eliminate bottlenecks, reducing project delays by 30%."

Testimonials from satisfied clients, case studies, and ratings can enhance the credibility of your offer.

Identify which arguments in your messages resonate most with your prospects. Adjust accordingly. Make sure your arguments and messages are up-to-date with the latest features and benefits of your product/service.

Your LinkedIn profile is often the first point of contact between you and your prospects. An incomplete or unprofessional profile can discourage prospects from responding to your messages.

Use a high-quality photo where you look professional and welcoming. Blurry or poor-quality photos can give a bad first impression.

Your headline should clearly indicate what you do and how you can help your prospects.

Example: "Project Management Expert | Helps teams reduce project delays by 30% through data visualization."

Use the summary to tell your story. Explain who you are, what you do, and how you can help your prospects. Include relevant keywords to improve searchability.

Example: "With over 10 years of project management experience, I help tech companies optimize their processes with innovative data visualization solutions. Passionate about continuous improvement, I am committed to delivering tangible and measurable results."

Describe your previous roles with details about your responsibilities and achievements. Use numbers to quantify your successes.

Example: "Reduced project delays by 30% by implementing a new project management methodology that was adopted by the entire company."

Ask your colleagues and clients to recommend you. List relevant skills and get validations to enhance your credibility.

Ensure your profile is always up-to-date with your latest achievements and responsibilities.

Participate in discussions, share relevant content, and connect with other professionals to increase your visibility.

Effective prospecting requires regularity. A well-defined routine helps you stay organized, maintain a steady flow of prospects, and progressively improve your techniques.

Set a dedicated time slot for prospecting in your schedule. I recommend spending at least 30 minutes a day on this activity.

During these 30 minutes, ask me to introduce you to prospect profiles and draft messages to engage them. You won't see the time pass!

Example: Every morning from 9 am to 9:30 am, let's contact about twenty targeted and personalized prospects together. If you do this every weekday, that's 100 prospects contacted with the best possible approach!

Prospecting is a numbers game and requires consistency. Results are not always immediate, and it often takes a bit of time for your efforts to bear fruit.

Define realistic and achievable prospecting goals. This can include the number of new contacts established, the number of responses received, etc.

Example: Weekly goal of 50 new contacts and 10 responses.

Each positive response or new connection is a victory.

Celebrate these small successes to stay motivated.

Every interaction with a prospect is a learning opportunity. Analyze what worked and what didn't, and adjust your approach accordingly.

Prospecting can be frustrating, especially when you receive rejections. Keep a positive attitude and remember that each "no" brings you closer to a "yes."

By following all these points, you should see a noticeable improvement in your prospecting results.

However, if you still don't see results, it may be time to ask more strategic questions:

I am here to optimize your prospecting, but it's up to you to turn opportunities into successes.

Keep adjusting, testing, and improving your approach.

Results will come with time and effort! 💪

Happy prospecting,

LEO