Hello everyone, I'm Lukas Thys, the founder of LEO, and today, we'll dive into a crucial topic for any business looking to optimize their prospecting: how LEO selects profiles for prospecting.
If you're seeking an effective method to identify the best prospects and maximize your business appointments, this article is for you.
We will explore in detail the process of profile selection by LEO, highlighting the mechanisms, advantages, and strategies to fully leverage our AI bizdev assistant.
LEO, Your AI Bizdev Assistant
Before we get into the heart of the matter, let me briefly introduce LEO. Unlike traditional automation tools, LEO is designed to perform highly targeted prospecting, relying on the latest advances in artificial intelligence.
Our goal is to help you fill your schedule with appointments efficiently and personalized, while giving you complete control over your prospecting process.
Why is LEO Unique?
LEO stands out for its innovative and personalized approach to prospecting. Rather than sending mass messages, LEO adopts a more refined strategy, based on a deep understanding of your target and your offer.
Here are some features that make LEO unique:
Personalization and Continuous Learning: LEO learns from your choices and adapts accordingly, ensuring that the profiles proposed increasingly match your expectations over time.
Multi-criteria Analysis: LEO bases its selection on a multitude of criteria, including your buyer persona, the prospect's profile, their company's profile, and message history.
Flexibility and Control: You maintain control over every step of the prospecting process, validating or rejecting LEO’s proposals and adjusting messages as needed.
The Profile Selection Process by LEO
To understand how LEO selects profiles to prospect, it is essential to look at the detailed process and the various steps involved.
This process unfolds in several key phases:
1) Initialization: Define Your Buyer Persona and Your Offer
The first step involves providing LEO with detailed information about your buyer persona and your offer. This information includes:
The role, location, and industry of your ideal targets.
The size of the company.
The specific benefits of your offer.
This data allows LEO to understand your business and start searching for relevant prospects.
Example: If you sell software solutions to SMEs in the healthcare sector, you would specify these criteria in LEO.
2) Learning and Scoring Algorithms
Once you have defined your buyer persona and your offer, LEO uses machine learning algorithms to analyze profiles based on the defined criteria.
These algorithms also evaluate the profiles' activity on LinkedIn to ensure they are active and likely to respond.
Example: An IT director profile in an active healthcare SME on LinkedIn will be prioritized by LEO.
3) Profile Proposals and Feedback
LEO proposes prospect profiles to you, and you have the option to accept or reject them. Each interaction helps LEO refine its suggestions.
Tips: Spend a few minutes each day validating or rejecting the profiles proposed by LEO. The more you interact, the more precise LEO becomes.
4) Continuous Adaptation and Personalization
LEO continuously adapts to your choices. The more you use LEO, the more relevant its suggestions become. This iterative approach ensures a constant improvement in the quality of the profiles proposed.
Example: After a few weeks of use, LEO can achieve an 80% matching rate with your criteria.
Concrete Benefits of Using LEO for Profile Selection
Using LEO to select your prospects offers many concrete benefits.
Here's how LEO can transform your prospecting:
Time Savings: LEO automates the search and qualification of prospects, allowing you to focus on higher-value tasks.
Increased Efficiency: By offering well-targeted profiles, LEO boosts your response and conversion rates.
Simplicity and Accessibility: LEO is easy to use and does not require advanced technical skills.
Cost Optimization: With LEO, you no longer need to use 10 different and expensive software to scrape, clean, and select the best profiles to prospect. It takes care of everything.
Actionable Tips for Optimizing Your Use of LEO
1) Clearly Define Your Buyer Persona
Take the time to precisely define your buyer persona during the initialization.
The more specific you are, the more relevant LEO's suggestions will be.
Tip: Regularly update your buyer persona based on market feedback and changes in your offer.
2) Interact Daily with LEO
Spend a few minutes each day validating or rejecting the profiles proposed by LEO.
This regular interaction allows LEO to continually refine its suggestions.
Tip: Set a daily time slot in your calendar to discover and validate LEO's suggestions.
3) Use Message Templates
Take advantage of the message templates feature to save time and ensure consistency in your communication.
Tip: Create different templates for different segments of your target and for different purposes (first contact, follow-up, reminder).
4) Re-engage Your Existing Network on LinkedIn
Erwan, a user of LEO, managed to generate 45 appointments in just two weeks.
How? By using LEO to re-engage members of his LinkedIn network with personalized messages. It's that simple!
Actionable Tip: Use LEO to re-engage existing contacts in your network. Your current relationships can often be a valuable source of new prospects.
Conclusion
In conclusion, LEO is a powerful tool for optimizing your commercial prospecting.
By combining precise profile selection and the writing of personalized messages, LEO allows you to save time, increase your efficiency, and multiply your business opportunities.
I invite you to try LEO and see for yourself the impact it can have on your prospecting strategy:
Remember, the key to successful prospecting lies in quality and personalization.
With LEO, you have all the tools you need to transform your approach and achieve your commercial objectives.
Try LEO today and prepare to fill your schedule with appointments like never before.
For any questions or to learn more, feel free to contact me directly.
I am here to help you make the most of LEO and boost your commercial prospecting.
Happy prospecting!
Lukas