Hello everyone! I am Lukas Thys, the founder of LEO Bizdev, an AI prospecting assistant (which I obviously use myself daily to fill my appointment calendar).
Today, I will share THE METHOD that will allow you to generate leads and prospects quickly and surely on LinkedIn:
=> Follow up with your existing LinkedIn network!
"Basic" you might say?
I agree, but I notice that no one does it.
Yet, it's the most effective technique to get quick results. Especially when you have LEO preparing messages for you 🧑🏻💻!
On average, 20% of your LinkedIn connections are potential prospects. Starting by identifying these prospects to engage in conversation or follow up with personalized messages is the most effective strategy to fill your appointment calendar from the first days of using LEO!
Let's discover together how to make the most of your LinkedIn network's commercial potential!
The Importance of Working on Your Existing Network
As a salesperson or entrepreneur, one of your most valuable assets is your existing network. Yet, paradoxically, it's often an underutilized resource.
We all tend to look for new contacts, thinking that expanding our network is the key to success. However, neglecting your current network can cause you to miss out on many opportunities.
The relationships you've already established have the potential to be your strongest allies, ambassadors, and, of course, loyal clients.
On LinkedIn, this neglect is particularly pronounced. Many users collect connections without ever fully exploiting them.
They focus on acquiring new contacts, forgetting that those already present in their network can offer opportunities just as, if not more, lucrative.
By working with LEO, you can not only identify these opportunities but also revitalize dormant connections, all while saving time and increasing the efficiency of your prospecting.
Prospecting your existing network offers several advantages:
Established Trust: You already have a base of trust and credibility with your existing contacts. This facilitates conversations and exchanges.
Mutual Understanding: You already know your contacts' needs and challenges, allowing you to personalize your approaches more relevantly.
Increased Efficiency: Reconnecting with existing relationships generally requires less time and effort than establishing new connections.
STEP 1: Start by Identifying the Right Profiles in Your First-Level Network on LinkedIn
The first step to reconnecting with your network is to search within your first-level connections on LinkedIn. Here's how to proceed:
Access LinkedIn: Log in to your LinkedIn account.
Use the search filters to find prospect profiles you are connected with:
Relationship level: choose "1st Degree"
Location: enter the locations you are interested in
Industry sectors: choose the industry sectors you are interested in
Title: enter the "job titles" of the profiles you are targeting in the "keywords filter"
Launch the search and view the resulting profiles: Once this search is done, you will get a list of profiles matching your criteria.
STEP 2: Ask LEO to Write a Message for You
There are two possible scenarios when you want to reconnect with a contact on LinkedIn: either you have never interacted with the prospect, or you have already started a conversation. LEO perfectly adapts to these two situations to offer you an optimized experience.
In any case, LEO helps you effectively reconnect with your LinkedIn network by providing personalized messages tailored to each context.
CASE 1: You have never interacted with the prospect so far:
In this first case, where no prior conversation has taken place, when you click on the "Message" button on LinkedIn, LEO generates an ultra-personalized message based on the available information (learn more about LEO's message generation) and leveraging the unlimited character limit due to your existing connection with the contact.
This message can then be copied, pasted, and sent directly. You can, of course, tweak it if necessary before sending. With LEO, you remain in control. LEO is there to help you, not replace you.
CASE 2: You have already interacted with the prospect:
In this second case, since a conversation is already underway, LEO also takes into account the exchange history to propose an even more relevant message, based on previous discussions.
LEO provides you with a draft that you can adapt to your needs or send as is if you find it satisfactory.
Conclusion:
It is essential to fully leverage your existing LinkedIn network to optimize your prospecting efforts.
As we've seen, your current connections represent a wealth of often untapped opportunities.
By using LEO, our AI prospecting assistant, you can efficiently identify and reconnect with these prospects, saving time and improving your conversion rates.
Don't miss this chance to turn your LinkedIn network into business opportunities.
Test LEO for free for 7 days and see for yourself how it can revolutionize your prospecting and help you grow your business 👇
If you found these tips helpful, share them with your colleagues and friends.
Share your experiences and results in the comments.
Happy Prospecting 💪
Lukas ✌