Lindsay Rosenthal is a Marketing & AI expert, specializing in video content creation, using ChatGPT and other AI tools, and LinkedIn communication strategies.

She is well-versed in AI tools, as she regularly tests them to share her feedback in videos and recommend the best ones to her clients and community.

Companies are constantly looking for effective strategies to increase their leads and revenue.

If you want to improve your business performance, here is the three-step process shared by Lindsay Rosenthal, a true LinkedIn strategist.

This method is not only effective but also simple to implement, ensuring that you can start seeing results quickly.

The first step in this process is to identify and connect with your ICP on LinkedIn.

Without this connection, your potential clients won't know you exist, making subsequent efforts ineffective.

A powerful tool to help you with this task is LEO, a Google Chrome extension.

LEO collects information about your offer, your ICP, and your goals, then uses AI to generate a message for you.

If needed, this message can be edited to initiate a connection with your ICP and integrate them into your LinkedIn network.

Establishing these connections is crucial as it lays the foundation for all future interactions.

Once you are connected with your ICP, the next step is to add them to your CRM.

LinkedIn is a robust platform for establishing these connections, and it's essential to ensure that none of your leads slip through the cracks.

By loading your leads into a CRM, you can systematically manage follow-ups and keep track of all interactions.

This step is crucial for maintaining organization and ensuring consistent engagement with potential clients.

An integration between LEO and your CRM allows you to upload all relevant prospect profiles into your CRM with one click.

The final step to converting your connections into clients is through the power of video content.

Video is the best medium to establish trust and authenticity. By creating and sharing video content on LinkedIn, you can effectively communicate your ability to solve your clients' problems on a large scale.

Sharing your expertise and solutions via video helps foster a sense of trust and connection, essential for converting leads into clients.

By following this three-step process, you can significantly improve your lead generation efforts and increase your company's revenue in 2024.

Start by connecting with your ICP and leverage the power of video content to build trust and generate interest. Implement these strategies consistently to see your business grow and thrive.

Adopt this method and witness the transformation of your business, leading to more connections, better engagement, and ultimately, increased revenue.